Publishing, broadcasting and communication is a sector that takes in all forms of media, from digital companies like Tik Tok and YouTube to printed media such as The Guardian and Private Eye. Not only does it have the remit to entertain, inform, debate and persuade, but it is also used to sell, drive traffic and interest in companies or events and deliver clear messages from the government. From marketing to mass entertainment this sector has a vast number of different roles. In this project area you will be working with Reach PLC, owner of some of the biggest media in the UK, on an introductory marketing based exercise and The Economist, a print and online magazine, to pitch, design and create a ‘leader’ for the publication, learning about journalism, graphic design, editorial and other roles within the business.

  1. Introductory Sessions (2hrs)
    Driving Question: How is the media used to drive interest in events?
    Part 1: What is demographic data and how is it used by marketing?
    Part 2: Evaluate a range of marketing campaigns
  2. Project (20hrs)
    Project Brief
    Driving Question: How do you research, design and create a ‘leader’ in a magazine

Immersion Event: What is a magazine ‘leader’ and how are they created?
-Video on magazine leaders
-Video on the different elements of creating the leader from start to finish
-Example leaders
-Use resource library to build knowledge of world events
-Come up with idea for leader as a group

Part 1: A deeper look into Publishing, Broadcasting and Communication and the roles available
TASK: Create a report on the jobs available in the sector
-Introductory Slides
-Meet the Job videos: Journalist, Editor, Advertising, Proofreader, Photographer, Graphic Designer, Social Media
-Here are a couple of very helpful websites to research careers in the sector:

Part 2a: Pitching a ‘leader’ to the Editorial Team
TASK: Create a pitch for your ‘leader’ idea.
-How to create a pitch video

Part 2b: Researching your stories
TASK: Compile a list of potential articles, images and graphics
-How to research your leader video
-Useful links for research

Part 2c: Audio/Visual Journalism
TASK: Create an audio/visual article for online publication
-Key principles for creating an audio/visual article video
-Guide for writing/audio/visual journalism planning

Part 2d: Written Journalism
TASK: Create a written article for publication
-Key principles for writing an article video
-Guide for writing/audio/visual journalism planning

Part 2e: Leader Design
TASK: Design the layout of the cover and articles
-Key design principles video
-Example layouts

Part 3a: Presentation
TASK: Present your overall production piece

Final Evaluation

Where next

Academy Improvement Plan

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Academy Improvement Plan

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