Enterprise is essential for any company that wants to be successful. Without a clear vision and a willingness to take risks, businesses will struggle to grow and achieve their goals. Enterprise is what separates the best businesses from the rest. Of course, it’s not enough to simply have a good idea. You also need to be able to execute your plan and make it a success. This is where many businesses fail, as they are either not willing to take the necessary risks or they do not have the skills and knowledge required to make their vision a reality. If you want to be successful in business, you need to be able to identify opportunities and seize them. This means having the courage to take on new challenges and the ability to think outside the box. In this project you will be guided on the key principles behind starting a business and inventing and developing an idea.
Data
-More than 1 in 20 people in the UK has already started their own business
Over a third (35.2%) want to start their own business in the future
-Men are likelier to have started their own business than women (6.6% of men vs 3.96% of women)
-Over half of those aged 16 to 44 would like to start their own business in the future
-Ambition is particularly high amongst the 24 to 35 year olds, where almost two thirds cite their desire to start their own business
-Over 5% of startups fail in the first year
-Just over a third of startups make it to 5 years, according to our survival rates
-The majority of startups fail in the first 4 years
Driving Question: How do we start a sustainable business?
Project Guide: Enterprise/Ideas League: Project Guide Slides
Immersion Event: Business Visit and Investigation
Part 1: The Key Local Problems and Gaps
TASK: Complete a SWOT Analysis of the local area
Part 2a: Idea Generation
TASK: Idea Sprint
Part 2b: Target Market
TASK: Choose your target market and create Personas
Part 2c: Market Research and Reiteration
TASK: Identify and evaluate your competitors
Part 2d: Business Modelling and Planning
TASK: Create a Business Plan
Part 2e: Legalities, Bookkeeping, Accountancy and Insurance
TASK: Sort out all the boring bits
Part 2f: Developing the Business and Product
TASK: Make your product/service
Part 2g: Marketing, Sales and Branding
TASK: Develop your marketing plan
Part 3: Pitching
Final Evaluation